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“The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.”  –Richard Roeper [BrainyQuote]

“Advertising is the greatest art form of the 20th century.”  –Marshall McLuhan
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REMEMBER THIS (Review this): Words have no meanings in themselves.  People have meanings for words.  Meanings change in time, in place, in cultures.

Some basics: a FACT is an event, observation, or bit of information, objectively verified (or verifiable), asserted as certain, having real demonstrable existence, past or present.

A REPORT is a (written or oral) statement of fact.

An INFERENCE is a statement about the UNKNOWN, made on the basis of the KNOWN; a “maybe” even.

A JUDGMENT is a statement of OPINION, or an expression of approval or disapproval; an EVALUATION: a CONFIDENT CONCLUSION.

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Advertising is any VERBAL and/or VISUAL statement of communication, which a) ATTRACTS ATTENTION; b) CREATES A NEED; c), PRESENTS A PRODUCT (to satisfy the need or needs).

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Analyzing the “language” of advertising is a learned process, a three-part exercise that takes place sometimes in an instant 30-second commercial, or with the turn of the page of a magazine.

EXPERIENCE…EXAMINE…EVALUATE… 

e. e. cummings writes “since feeling is first…” Intensely experience: see, hear, touch, taste, smell, AND kinesis [motion or non-motion] of the words, pictures, visuals, sounds; the connotation and/or denotation; the sensual (sexual) or/and the sensuous (sensory)–as the Cool Water cascades, or the Land Rover plows through the mountain snows…

Is there any/enough time to EXAMINE the language?  Figures of speech?  “Herding cats”?  “Every kiss begins with…”  Metaphor, paradox, tone (What am I stupid?), bias, irony, simile (“like a rolling stone”), “Things go better with…”; “Real heroes don’t wear capes, they wear…”  Point of view?  What is really being promoted?

Finally, in the last 15 seconds of the commercial for the dog food or the cold medicine or the right tequila or perfume, DECIDE THE VALUE, if you wish, weighing the importance of the mini-argument, the persuasive speech, to have you BUY-BUY-BUY, or to consider the importance of what is being spoken/written, the shingles vaccine or the flu shot, or hand-washing.

ARE YOU A RESPONSIBLE VIEWER/CONSUMER?

Next time you scratch and sniff that perfume sample in the magazine, see those TV kids spill that milk on the clean kitchen floor, smell that litter box through your 52″ 1080p HD LCD television, hear that KIA commercial one more time on the radio, or page through a two-month old issue of People while waiting for your annual doctor’s visit, pause for a moment.  Be a critic:

DISCOVER PURPOSE…CRITICIZE TECHNIQUE…JUDGE ITS WORTH

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BY: JAMES F. O’NEIL

PART I: TRAINS

“One of the things the government can’t do is run anything.  The only things our government runs are the post office and the railroads, and both of them are bankrupt.”  — Lee Iacocca

***

Once upon a time, a long time ago, after my Grandpa Cummings had retired from many years with the Pennsylvania Railroad, pennsylvania railroad symbolhe took me to visit a friend of his at a switching yard on the South Side of Chicago.  The three of us walked through the roundhouse, walked among the rails, and even watched to see the railroad turntable in operation.

In rail terminology, a railway turntable or wheelhouse is a device for turning railroad rolling stock, usually locomotives, so that they can be moved back in the direction from which they came.  Railroads needed a way to turn steam locomotives around for return trips as their controls were often not railway turntableconfigured for extended periods of running in reverse, and in many locomotives the top speed was lower in reverse motion.  In the case of diesel locomotives, though most can be operated in either direction, they are treated as having “front ends” and “rear ends” (often determined by reference to the location of the crew cab).  When operated as a single unit, the railway company often prefers, or requires, that a diesel locomotive be run “front end” first.  All this is visually and masterfully shown in the movie with Denzel Washington, Unstoppable.unstoppable train of denzel

So, the three of us, walking up to a diesel whose engine was running, climbed aboard.  I sat on my Grandpa’s lap for a bit, then stood at the controls.  And he moved the control my hand was on.  We moved.  Forward, ever so slowly, down a length of track.  Surely, I did not wet my pants, but surely, my rheumatic-fever heart was racing in excitement.  Yes, I sat at the engineer’s controls, with my grandfather standing next to me, and we powered the engine forward.  Slowly, I pushed the control lever forward (or sideways).  I was eleven or twelve, maybe 1951 or 1952.  Those ages and dates are not part of the details.  I was there.  The smell of fuel, the motors’ noises, the motion of the train engine I cannot forget.  How many young boys have had such an experience to talk about?  (Don’t tell Homeland Security that I actually “drove” a diesel engine in a switching yard on the South Side of Chicago.)

Pennsylvania RR diesel by RRPictureArchives Net Kim Piersol Pennsylvania RR diesel

I have had an on-again, off-again love affair for trains.  I did have a Christmas-present American Flyer electric train set that never seemed to work properly: maybe parts, maybe the rugs or the floor or the connections.  Lionel-boys always had more success with theirs; we Flyer-types were not as lucky with our two-track system american flyer track from ebay (though that was not always the problem).  Lionel had the heavier three-track, more expensive gauge sets, parts, transformers–all the right “stuff.” lionel on ebay.jpg So my frustration abounded, as trains were taken out and put away; I never had a basement with a large open space for a board for a train layout.  [An interesting bit of Wiki-history: During the 1950s, Lionel outsold its closest competitor, American Flyer, by nearly 2:1, peaking in 1953.  Some Lionel company histories say Lionel (more than just trains) was the largest toy company in the world by the early 1950s.  The 1946–1956 decade was Lionel’s Golden Age.  The Lionel 2333 Diesel locomotive, an EMD F3 in the colorful Santa Fe “Warbonnet” paint scheme that was introduced in 1948, atsf-347c-emd-f7a-santa-fe-diesel-electric-locomotive-wernher-krutein became the Lionel company icon and the icon of the era, yet Lionel declined rapidly after 1956.  Hobbyists preferred the smaller but more realistic HO scale trains, and children’s interest shifted from toy trains to toy cars.  Efforts to increase train set profitability and/or sales by cheaper manufacture (largely by replacing castings and folded sheet metal with unpainted injected-molded colored plastic) were largely unsuccessful; 1957 was Lionel’s last profitable post-war year.  In 1959, the business direction of the Lionel company changed: it added subsidiary companies unrelated to toy train sets.  The company lost more money. See more in Wikipedia.]

Trains have continued to be part of my transporting life.

Back in the ‘50s, our family vacationed for many years for a week or two at the Shubat’s Resort.  That was cabin livin’ summer cottage sisters lakes

though with indoor plumbing and beautiful water and great fishin’,

at Sisters Lakes, Michigan.  sisterlakesmichigan.jpgNot well known, but better recognized if I say “near Dowagiac,” or Benton Harbor.  Those were great growing-up summers with my cousins and siblings, and “friend-girls” from different neighborhoods in Chicago. 

One memorable summer of my hormonal youth, a sophomore in college, I was on a train, going to that Michigan Paradise with Laverne, meeting our families who were already there.  She and I had grown-up conversations; she was the grown up, the neighbor lady to my aunt, the Eloise to me-Abelard-sans letters, the Isolde to me-Tristan, my Guinevere, my courtly-loved.  She was married with kids.  I was young, naive, infatuated.  So much to think about on that train ride.  That so special train ride…from Chicago to Michigan.

During the summer of 1968, I spent time in Delta House!  On the campus of the University of Minnesota, taking a few post-grad grad courses.  Three courses, small room with bed and dresser, shared bath and shower and fridge and cereal cabinet.  Delicious library, smoking in the classrooms, considering how my light (time) was spent with John Milton and a totally delightful professor, but unfortunately also with a totally boring Shakespeare scholar.  The other peak experiences were the bus rides to the train station to board and train-ride south to Winona to visit wife and kids for a weekender, with them and no books.  And then back again on Sunday night or early Monday morning.  Those train rides that held the memories of the weekend activities, loving and familial.

Though my train-love has given way to airplanes, I still am fascinated by the sounds, and sights, and history, and large-sized picture books of trains.  And have still used the rails in my life of travel. 

I did have a horribly uncomfortable coach- ride to Richmond, Virginia, not many years past, S-L-O-W, CREAKY, AND UNSLEEPABLE.  “It will be some time before I board a train again!” you might have heard me say.  Those trains in Europe?  We’ve seen Jason Bourne speed across European countryside on the TGV.  TGV-Duplex-21.jpg Yes, I have done that too.  And the “Chunnel” Eurostar, London to Paris?  Yup, that too.  London to Carlisle, to Cambridge, to Oxford.  Never yet to Cornwall or Land’s End, or to see Doc Martin’s place.  Mostly–mostly–friendly, delightful, memorable. 

I’ve waited for a train on Platform 9 ¾ in London, at King’s Cross Station…and waitied…and waited…9 3-4 KINGS CROSS STATION

And in 2013, Paris to Chartres…  That’s  how I want to travel by train.  Maybe someday on the Orient Express?  Probably, not. 

However, I’ve heard the Canadian Pacific has a beautiful train route…  Canadian-Rockies.jpg

Perhaps…

©  JAMES F. O’NEIL  2017

 

 

 

 

 

BY: JAMES F. O’NEIL

“There is no value in life except what you choose to place upon it and no happiness in any place except what you bring to it yourself.”  –Henry David Thoreau

“Once more unto the breach, dear friends, once more…”  Once more we have braved the 18-wheelers that ruthlessly plow through rain troughs, spraying everywhere.  Once more we pack and unpack: MOTEL; pack and unpack: MOTEL; pack and unpack: ARRIVAL.  “WE’RE BACK!”

Ohio Cottage #16

PIC OF COTTAGE 16

Yes, we have arrived.  It’s been two years.  A friend said the spiders probably have saddles; the webs are taut, but not too many.  Dust and some dirt.  But not too bad.

We’re back in town: Bethesda, Ohio: Same post office; pizza-parlor-restaurant remains.  However, some town expansion: new fuel pumps, re-conditioned gas station; new clock and clock tower, and newly established military memorial.  Some streets recently paved. 

More ducks and geese at the lake, noisily sounding out for food from cottage guests.  Some dead trees felled by recent storms lay scattered in the park area, awaiting disposal.

Inside, for me, after a week of sorting clothes, and catching up on minor repairs, I’m ready for…nothing.  TO VACATE.  IT’S VACATION!  Is it not?  I brought six magazines and three books.  Why?  And the books unread from previous years (including Doctor Zhivago and Madame Bovary)?  I’ve already made a trip to the library with book donations.  (I love that place. But with little self-control, I checked out four DVDs and picture-filled books: all about chocolate, and new watches of 2017.)

barnesville public library

Barnesville Public Library

So friends ask, “What do you do when you go to Ohio?  What do you do all day?  Do you ever get bored?”  Never bored.  And the days go so quickly…

Up: 8:00-9:00   Morning Reading and Meditation: 9:00-9:30

Breakfast: fruit, cereal, cappuccino, toast, oatmeal, vitamins, coffee, medications, etc.  9:30-10:30.

Contemplation of Day’s Activities while watching ducks, geese, humming birds: 10:30-11:45. 

Planning for Lunch: 11:45-noon (Get mail at post office in town.  Postal employees have lunch from twelve to one.  Mail goes out at 4-ish.)

Afternoon activities: Painting, dusting, cleaning, sitting watching lake and humming birds: noon-2:00 pm.

Lunch: 2:00 pm-3:00 pm: soup, sandwiches, salad, fruit, piece of Dove chocolate, etc.

Continuation of Activities: 3:00-5:00 pm (or laundry, litter box, play with cat, quiet reading, gardening–while in afternoon shade)

Nap Time: 5:00-6:00 pm. Quiet time.

Preparation for Dinner, and Dinner: 6:00-8:00 pm: Cooking, salads, varied recipes, or even an occasional pizza from the local pizza place.  Then cleanup.

Evening: 8:00-ish: Movie/DVD, reading, writing, catching up on “stuff” like mail and bills, quiet time, game time, perhaps time on the swing (depending on the mosquito population).

Ready for bed: 10:00-11:30 pm: Reading, showers, litter box, snack, continuation of DVD, night medications.  Check food and water for cat.

Good night.  “Always Kiss Me Goodnight” reads the sign in the bedroom.

OR

ALTERNATIVES: 11:00-6:00 pm: Wal-Mart, Lowe’s, Kroger’s, Ollies, Jo-Ann Fabrics…  Dinner out.  Shopping, shopping, shopping.  From cottage to car to St. Clairsville (12.7 miles) to Ohio Valley Mall, et al., to cottage, to unloading groceries.  Or getting a haircut.  Or visiting Goodwill because the temperature dropped to 58 degrees and we were not prepared.  Or Steak ‘n Shake…

OR

Painting or gardening as major full-day summer projects…

OR

An evening with friends: “The most I can do for my friend is simply be his friend.” –Henry David Thoreau

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“So, what do you do in Ohio?”  “Oh, we just relax.”

 

©  James F. O’Neil  2017 

 

 

 

 

 

“Literary critic Harold Bloom wrote that Heart of Darkness had been analyzed more than any other work of literature that is studied in universities and colleges, which he attributed to Conrad’s “‘unique propensity for ambiguity.’”  [Wikipedia information]

“Let’s take in an old movie tonight.  Have you seen The Hunger?”  “Will I like it?”  “It is delicious.”

the-hunger-movie-poster-1983

Many claim to have a hunger for knowledge.  Knowing about the types of critics may satisfy that hunger. 

https://memoriesofatime.blog/2016/04/29/being-more-critical-some-kinds-of-critical-approaches-or-helps/

Should you like to dig you teeth into an oldie-but-goodie–but a special treat–locate a copy of The Dynamics of Literary Response by Norman N. Holland (1968).  You will not go away unsatisfied.

He writes that our first pleasures that quieted us were oral pleasures, satiating our hunger.  We were held by a mother, nurtured by a mother.  Here is the foundation for taking in “pleasure”–artistic or literary.  Yum!

From there, remember memoriesofatime being read to, and how pleasurable it was, being cuddled or curled up to someone or in someone’s lap?  More gratification and satisfaction.

And we curl up and watch a good movie with some ice cream.  Or our movie-going or movie-watching is a feast sometimes, actual appetite satisfaction with popcorn and soda (pop), Twizzlers, and perhaps even nachos.

We read or attend, for pleasure, maybe even receiving pain; but we manage feelings that are virtual.  Even though, as Holland says, we “devour books,” and are sometimes “voracious readers,” taking it all in.

The Psycho Critics help us find our way through the maze of our dreams and fantasies, help us clarify muddled images, awake or not.  And even help us understand art and literature through knowing our earliest awarenesses of gratification and satisfaction.

All that food and drink (and drugs) in movies do play a role in our “liking” or “not liking” a movie.

https://memoriesofatime.blog/2015/11/18/psycho-critics-how-literature-works/

 twizzlers

 https://memoriesofatime.blog/2013/09/13/dirty-harrys-favorite-food/

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