(Read about “The Cult of Efficiency.”)

Thesis/premise: “People are more important than things.”

EFFECTIVE works with PEOPLE.

EFFICIENT works with THINGS

Some highly effective persons: Charles M. Schulz; Douglas McGregor; Tom Peters; Tom Hanks; Robert F. Mager; Peter Drucker; Ivan Pavlov; Carl Rogers; Erich Fromm; Mohandas Gandhi; Dag Hammarskjold; Viktor Frankl.

More? Alvin Toffler; Pierre Teilhard de Chardin; Stanley Kubrick; Abraham Maslow; Erik Erickson; Gail Sheehy; Frank Capra; Kenneth Blanchard; Stephen R. Covey; Myers and Briggs/Myers-Briggs; Paul Hersey; Edw. T. Hall; Sun Tzu.

Even more? Amatai Etzioni; George Patton; Fareed Zakaria; Sidney Simon; Kurt Lewin; Orson Welles; William Ouchi; Albert Camus; Ayn Rand; Max Weber; Carl Jung.

And so forth…